Dealing with Increased Buyer Power

In established markets with lower entry barriers, competition increases quickly and leads to increased buyer power. As new entrants sacrifice … More

Plan Business Growth in FY 2018

All of us work towards growth but only a few understand the term in its true essence. Growth is not … More

Pakoras, the Indian equivalent of tapas; finger food delicacy savoured over steaming chai (tea). With a market size larger than … More

Acronym accompanied by a figure is the business equivalent of torque (Force*Direction). In today’s age of information when everyone wants … More

Discounts, regularly benefiting the average shopper since Amazon and Flipkart got at war. Most have been offering discounts at their … More

Indians are fascinated by the west, whether living the American dream or building glass buildings. We are Americanising too soon … More

Ever seen McDonald’s sell Hamburgers in India? You know why? Cow is a holy animal for the Hindus and majority … More

I have been following BlackBerry since a long time and after analyzing the market trends of the smartphone industry, I … More

Consumer market is pretty volatile with products evolving rapidly and changing drastically from their predecessors over a period of time, … More