Most of us believe creativity is innate but it isn’t! It’s just the misconception associated with its meaning. Creativity is … More
Author: Avik
Globalize the Right Way!
Ever seen McDonald’s sell Hamburgers in India? You know why? Cow is a holy animal for the Hindus and majority … More
Stop Procrastinating
Why do we procrastinate? & how can we deal with it? It’s one of our most common characteristics. Well, I … More
Alicia Keys Decision that Backfired | BlackBerry
I have been following BlackBerry since a long time and after analyzing the market trends of the smartphone industry, I … More
Changing Mobile Market Trends & Fall of the Giant
Consumer market is pretty volatile with products evolving rapidly and changing drastically from their predecessors over a period of time, … More
Disown It or Add Value!
When starting a subsidiary brand, the most controversial part is whether to disown it or add value by labeling it! … More
Avoiding Burnout
What is a Burnout? What leads to it? How can we avoid it? Burnout is a state of physical & … More
Greed is bad, BUT…
Some eat a seven course meal, some just eat a sub; but both eat enough to satisfy their hunger. Just … More
A Narrative of Social Networks in India
A take on Kaivan Munshi’s lecture on Caste Economics In India the prejudice of inter caste inequity has long prevailed … More
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